Discovery

We were asked by FSU Panama City to write and produce a TV commercial for their annual marketing campaign. We leaned into the idea of, “Discovery,” and featured real students across the campus. The 30 second piece was accompanied by professional voice over and achieved the prestigious vision we had for the project.

Behind the Scenes The Last Shot

We knew that we wanted to end this commercial on a powerful note, so with that in mind, we set up a dramatic scene on a campus stage, re-enacting a graduation. With a large light source set up on the main stage, we used Aputure's bluetooth enabled fixture to time a lighting cue with the talent walking up on stage. This gave a ramped spotlight effect that gave our otherwise mundane shot some life.

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